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John Frieda and PureShine use packaging concepts.
April 4, 2012
By: TOM BRANNA
Editor
Two major hair care brands have enlisted in the services of Aptar Beauty + Home. First up is John Freida Frizz-Ease Sheer Solution with a shake-to-activate dual formula—part lightweight serum, part smoothing elixir. This two-phased product provides an interesting look in the clear bottle used, making it easy to see when the product is mixed, said the company. On top of the bottle is a natural 28-400 Simplicity snap top, which is easy to open and dispense product into your hand. This closure is s...
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